THRIVE INSIDE THE BOX
Commercial Marketing | Business Development | Design Thinking
Help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position. Our whole lives we are told to think outside of the box, which assumes there is a box.
At CBD Strategy Group we believe business success comes from learning how to thrive inside of it.
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries including: Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail.
What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Legal and Emerging Markets.
How We Help
Strategy, Marketing, Communications, Products
We enable you to create strategic solutions that drive market value. Together we will navigate everything that impacts the world of commercial cannabis. From cannabis to hemp to CBD and extracts, we ensure your business has the ability to optimize operations, while creating products that matter to the market.
Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.
In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Whether global or local, we provide market insights and solutions that help brands make critical business, market and commercial marketing decisions.
Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.
Business Plan Development
The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and policy all work together across medical, adult-use, wellness & industrial cannabis spaces.
We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.
Sales & Trade Marketing
Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.
We are your Cannabis API. We plug into your partners and process to help you cultivate a connected, compliant, and competitive commercial approach.
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, these sessions will help you design a plan, ensuring alignment between your sales goals and market opportunities.
A sales and marketing approach that leverages brand as product. Designed with a commercial focus in mind, this step helps set the course for price strategy, market penetration, audience segements, and product development.
In this final step high level brand conversations are identified to improve content effectiveness and use in regulated markets. Whether raising capital, influencing trade, or to driving sales with consumers, relevant and measurable messaging is critical to drive brand value and investment
We are delighted to be a part of the global cannabis conversation!
REGULATORY 360 - BUSINESS DAY
Has Canada established the neccessary standards and processes for a safer, legal, and prosperous cannabis market place
Modern Slavery and Cannabis - A sector opportunity
Extraction as the lynchpin for cannabis consumer packaged goods
Victoria, BC Canada
Over the past five years we've rolled along side industry experts to help brands thrive inside the box of cannabis regulations.
Toronto, May 2017
Branding and Marketing Business Day
Niagra Falls, October 2017
When National Branding Hits The Biz
CANNABIS & HEMP EXPO
Ottawa, October 2017
Thrive Inside the Box: How to brand and market within the cannabis act
Vancouver, January 2018
Vice & Medicine: The broader educational conversation
THE WEED CONFERENCE
Montreal, March 2018
Keynote / Panelist
Understanding the Business of Cannabis
CBD STRATEGY GROUP SEMINAR
Moderator/PanelistPackaging Compliance for Cannabis with Global Vision
Montreal, March 2018Guest Speaker
Introduction to the Business of Cannabis
Calgary, April 2018
Navigating Alberta Retail
Toronto, May 2018
Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas
Toronto, June 2018
Navigating the data at the intersection of Vice and Medicine
Montreal, July 2018
AMA:B2C Cannabis and Technology
Quebec and Cannabis
Toronto August 2018
CBD and Hemp - A Global View
CANNABIS AND HEMP EXPO
Vancouver, September 2018
Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market
ALBION FISHERIES FOOD TRENDS EVENT
Vancouver, October 2018
Cannabis Trends 2019
EXPO CANNABIS MTL
Montreal October 2018
Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine
JEWISH CHAMBER OF COMMERCE
Montreal November 2018
Moderator and Co-chair
A Blunt conversation on the business of cannabis
Ottawa November 2018
Women & Cannabis What's Out There for Me?
Vancouver January 2019
Hot Trend of 2019: Collaboration
The Impact Of Cannabis Extraction
CBD STRATEGY GROUP BCFPA EVENT
Getting Shelf Ready: Navigating the Future of Edibles, Topicals and the future of CPG
UK January 2019
Commercial Marketing Strategies and the Future of Extracts
London March 2019
Ivey Business School Masterclass Educational Event
Toronto April 2019
State of the Industry: Gains and Growing Pains
Extraction Explosion: Taking Cannabis to the next level
Toronto, June 2019
What is Quality?
SAGARD HOLDINGS PRIVATE ECOSYSTEM
Montreal June, 2019
Panelist / Moderator
The value of cannabis beyond the bottomline
CERCLE FINANCE DU QUEBEC
Ste-Foy, September 2019
Colloque Femmes en finance - Le cannabis : Des opportunités d’affaire insoupçonnées
La Prairie, September 2019
Un chausson au pot avec ça ?
Montreal, September 2019
Back in Session with Quebec's Cannabis Associations
Montego Bay, September 2019
Las Vegas, October 2019
Thrive Inside the Box - Building brands for a regulated market
BARREAU DU QUEBEC
Montreal October 11, 2019
Journee de formation sur le cannabis
Vancouver January 2020
Emcee and Moderator
Montreal February 2020
Quebec public funding for cannabis research therapeutic purposes.
Virtual September 2020
Quebec 2.0 - Myths, Challenges, and Stigmas of Success.
Virtual - Malta
Prohibitive Licensing Fees
Press & Media
Our thoughts and contributions on what's happening in cannabis.
Part 1 of a 3-part series on branding and marketing
Part 2 of a 3-part series on branding and marketing
Part 3 of a 3-part series on branding and marketing
A trip to the Ontario Cannabis Store
Ottawa unveils 400-page rulebook for participation in legal marijuana industry
Company tightropes federal pot law with Aurora Illumination concert series
Montreal Weed Conference Explores Opportunities in Cannabis Industry
Medical Marijuana Tragically Hip Partnership
Flower Power- Canada's New Hemp Rules Boost CBD Production
Sorry, hemp based CBD still isn't legal in Canada
Translation is not a strategy
Hemp Industry Daily
Women in the Cannabis Business
Assessing the ‘Pot’entials
The Ontology of the Partnership Model at Cannabis Expo Montreal
The future is female friendly
O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )
Business of Cannabis - Live on the 4:19 with Jenn Larry
Thrive Inside the Box: Building a Cannabis Brand in a Regulated Market
There's no way cannabis can do this, says Quebec Campaign
The Transition to a Consumer-Packaged Goods Industry
Cannabis & Branding
Quebec Doesn’t Want Cannabis-Infused Beverages to Taste Too Good
Quebec, Jamaica, Nevada - cannabis markets
This special 50th issue of High! Canada Magazine - list of Canadian cannabis heroes
Lift & Co Vancouver 2020 - Interview with Cannabis Wiki
Top 100 Canadian Professionals 2020 Edition
Power Women: Jenn Larry
Passionate about industry growth our partner network brings together what's needed to bring you to market.