CBD Strategy Group

THRIVE INSIDE THE BOX
Commercial Marketing | Business Development | Design Thinking
MISSION

Help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position. Our whole lives we are told to think outside of the box, which assumes there is a box.
At CBD Strategy Group we believe business success comes from learning how to thrive inside of it.

Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries including: Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail.

What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Legal and Emerging Markets.
How We Help
Strategy, Marketing, Communications, Products
We enable you to create strategic solutions that drive market value. Together we will navigate everything that impacts the world of commercial cannabis. From cannabis to hemp to CBD and extracts, we ensure your business has the ability to optimize operations, while creating products that matter to the market.
SERVICES
Eventually, Everything Connects...

Brand Strategy
Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.
Strategic Consulting
In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Whether global or local, we provide market insights and solutions that help brands make critical business, market and commercial marketing decisions.
Product Strategy
Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.
Business Plan Development
The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and policy all work together across medical, adult-use, wellness & industrial cannabis spaces.
Strategic Communication Planning
We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.
Trade Marketing
Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.
APPROACH
We are your Cannabis API. We plug into your partners and process to help you cultivate a connected, compliant, and competitive commercial approach.

THE SESSION
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, The Session will help you design a plan, ensuring alignment between your sales goals and marketing opportunities.
BARCODE BRANDING
Data as content + Market intelligence = Removal of subjectivity from your brand conversation. This will improve content effectiveness and use, while saving your brand effort and money.
C.E.L.L.S
We create communication cells for useable brand data and insights. These structures allow for speed, agility and volume when communicating across multiple channels in regulated markets.
Upcoming Events
We are delighted to be a part of the global cannabis conversation!
HUMAN RIGHTS DEPARTMENT WEBINAR
Modern Slavery and Cannabis - A sector opportunity
Guest Speaker
Oxford University
November 2020
O'CANNABIZ 2020
Extraction as the lynchpin for cannabis consumer packaged goods
Panelist
Victoria, BC Canada
2021
Past Events
Check out our journey as we rolled along side industry experts to help brands thrive inside the box of cannabis regulations.
LIFT EXPO
Toronto, May 2017
Panelist
Branding and Marketing Business Day
GROWUP
Niagra Falls, October 2017
Panelist
When National Branding Hits The Biz
CANNABIS & HEMP EXPO
Ottawa, October 2017
Keynote Speaker
Thrive Inside the Box: How to brand and market within the cannabis act
LIFT EXPO
Vancouver, January 2018
Moderator/Panelist
Vice & Medicine: The broader educational conversation
THE WEED CONFERENCE
Montreal, March 2018
Keynote / Panelist
Understanding the Business of Cannabis
CBD STRATEGY GROUP SEMINAR
Montreal, March 2018
Moderator/Panelist
Packaging Compliance for Cannabis with Global Vision
MCGILL UNIVERSITY
Montreal, March 2018
Guest Speaker
Introduction to the Business of Cannabis
CANNABIS & HEMP EXPO
Calgary, April 2018
Moderator
Navigating Alberta Retail
LIFT EXPO
Toronto, May 2018
Panelist
Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas
O'CANNABIZ CONFERENCE
Toronto, June 2018
Moderator
Navigating the data at the intersection of Vice and Medicine
CANNABISFEST
Montreal, July 2018
Moderator
AMA:B2C Cannabis and Technology
Panelist
Quebec and Cannabis
MJBIZCON INT'L
Toronto August 2018
Panelist
CBD and Hemp - A Global View
CANNABIS AND HEMP EXPO
Vancouver, September 2018
Panelist
Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market
ALBION FISHERIES FOOD TRENDS EVENT
Vancouver, October 2018
Guest Speaker
Cannabis Trends 2019

EXPO CANNABIS MTL
Montreal October 2018
Speaker
Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine
JEWISH CHAMBER OF COMMERCE
Montreal November 2018
Moderator and Co-chair
A Blunt conversation on the business of cannabis
CANNABIS AND HEMP EXPO
Ottawa November 2018
Panelist
Women & Cannabis What's Out There for Me?
LIFT EXPO
Vancouver January 2019
Moderator
Hot Trend of 2019: Collaboration
LIFT EXPO
Vancouver January 2019
Moderator
The Impact Of Cannabis Extraction
CBD STRATEGY GROUP BCFPA EVENT
Vancouver January 2019
Panelist
Getting Shelf Ready: Navigating the Future of Edibles, Topicals and the future of CPG
FUTURE STRATEGIES
UK January 2019
Breakfast Presenter
Host Roundtable
Commercial Marketing Strategies and the Future of Extracts
CANNABIS CAPSTONE
London March 2019
Keynote
Ivey Business School Masterclass Educational Event
O'CANNABIZ CONFERENCE
Toronto April 2019
Moderator
State of the Industry: Gains and Growing Pains
O'CANNABIZ CONFERENCE
Toronto April 2019
Moderator
Extraction Explosion: Taking Cannabis to the next level
LIFT EXPO
Toronto, June 2019
Panelist
Blissco Stage
What is Quality?
SAGARD HOLDINGS PRIVATE ECOSYSTEM
Montreal June, 2019
Panelist / Moderator
The value of cannabis beyond the bottomline

CERCLE FINANCE DU QUEBEC
Ste-Foy, September 2019
Panelist
Colloque Femmes en finance - Le cannabis : Des opportunités d’affaire insoupçonnées
CTAQ
La Prairie, September 2019
Panelist
Un chausson au pot avec ça ?
QUEBEC COLLABORATION
Montreal, September 2019
Co-organizer
Back in Session with Quebec's Cannabis Associations
CANEX JAMAICA
Montego Bay, September 2019
Panelist
Business Bootcamp
NICI RETREAT
Las Vegas, October 2019
Keynote Speaker
Thrive Inside the Box - Building brands for a regulated market
BARREAU DU QUEBEC
Montreal October 11, 2019
Panelist
Journee de formation sur le cannabis
LIFT EXPO
Vancouver January 2020
Emcee and Moderator
Consumer Day
CANNABIS FORWARD
Montreal February 2020
Co-organizer
Quebec public funding for cannabis research therapeutic purposes.
CANNABIS FORWARD
Virtual September 2020
Panelist
Quebec 2.0 - Myths, Challenges, and Stigmas of Success.
MEDCANN CANNABIS
WORLD FORUM
Virtual - Malta
October 2020
Moderator
Prohibitive Licensing Fees
Press & Media
Our thoughts and contributions on what's happening in cannabis.

Part 1 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-develop-maintain-compliant-innovative-brand

Part 2 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-effectively-use-communications-content-marketing

Part 3 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-how-to-leverage-digital-branding-marketing

Canada Passes Adult-Use Legalization Bill with Tight Advertising Restrictions
http://www.cannabisbusinesstimes.com/article/canada-legalization-bill-tight-advertising-restrictions/

A trip to the Ontario Cannabis Store
https://www.theleafnews.com/news/leaflet-march-9-2018-a-trip-to-the-Ontario-Cannabis-Store-476404783.html

Ottawa unveils 400-page rulebook for participation in legal marijuana industry

https://www.theleafnews.com/news/ottawa-unveils-400-page-rulebook-for-participation-in-legal-marijuana-industry-486739461.html

Company tightropes federal pot law with Aurora Illumination concert series
https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html

Montreal Weed Conference Explores Opportunities in Cannabis Industry
http://montrealgazette.com/business/local-business/montreal-weed-conference-explores-opportunities-in-cannabis-industry

Medical Marijuana Tragically Hip Partnership
http://www.cbc.ca/news/canada/toronto/medical-marijuana-tragically-hip-partnership

Flower Power- Canada's New Hemp Rules Boost CBD Production
https://hempindustrydaily.com/flower-power-canadas-new-hemp-rules-boost-cbd-production-limits-remain/
Sorry, hemp based CBD still isn't legal in Canada
http://hempster.co/news-and-education/sorry-hemp-based-cbd-still-isnt-legal-canada/
High Canada
https://www.youtube.com/watch?v=xkYfB6TpyAs&sns=emHigh Canada

Translation is not a strategy
https://issuu.com/highcanadamagazine/docs/june__32_issue_of_high_canada_2018_
Hemp Industry Daily
https://hempindustrydaily.com/ontario-moves-to-take-hemp-out-of-marijuana-regulations-setting-up-canada-hemp-wave/
Women in the Cannabis Business
https://globalnews.ca/video/4320158/women-in-the-cannabis-business
Assessing the ‘Pot’entials
http://impactmagazine.ca/health/health-wellness/assessing-the-potentials/
The Ontology of the Partnership Model at Cannabis Expo Montreal
https://medium.com/@shivalisapaul/the-ontology-of-the-partnership-model-at-cannabis-expo-montreal-7b20afaa30d8
The future is female friendly
https://www.instagram.com/p/BmEWjy5BGfo/
O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )
https://www.youtube.com/watch?v=cUT92ygfjZU&feature=youtu.be
Business of Cannabis - Live on the 4:19 with Jenn Larry
https://getdialog.am/explore/bd25e243-9491-f0c0-97be-a2f485f9c4cc

Thrive Inside the Box: Building a Cannabis Brand in a Regulated Market
https://botaniqmag.com/2019/01/thrive-inside-the-box-building-a-brand-within-a-regulated-cannabis-market/
T here's no way cannabis can do this, says Quebec Campaign
https://www.theleafnews.com/news/leaflet-Theres-no-way-cannabis-can-do-this-says-Quebec-505371541.html

The Transition to a Consumer-Packaged Goods Industry

https://cannabisretailer.ca/2019/consumer-packaged-cannabis/?fbclid=IwAR3pJPI0e95_8tP48-s6rUodosiu6yw7xYDVhNw0LTUO5-0gLI2zldNochg

CANNABIS & BRANDING

https://www.growtechlabs.com/blog/2019/9/9/cannabis-amp-branding-tips-from-grow-tech-labs-mentor-cbd-strategy-group

Quebec Doesn’t Want Cannabis-Infused Beverages to Taste Too Good

https://www.leafly.ca/news/industry/quebec-infused-beverages-restrictions

Quebec , Jamaica, Nevada - cannabis markets

https://www.businessofcannabis.ca/post/jenn-larry-of-cbd-strategy-group-describes-what-its-like-to-be-in-jamaica-with-steve-deangelo-and-abi-roach

This special 50th issue of High! Canada Magazine - list of Canadian cannabis heroes

https://issuu.com/highcanadamagazine/docs/issue_50_hcm_-_issuu

L ift & Co Vancouver 2020 - Interview with Cannabis Wiki

https://cannabis.wiki/videos/lift-and-co-vancouver-2020-expo-jenn-larry
Top 100 Canadian Professionals 2020 Edition

https://www.thetop100magazine.com/jenn-larry?fbclid=IwAR1hqw8d4PKLv1d-F3Vd-kgfcubiml1aPECVWjhjE2zRD9yA9b0429SXscw
Partners
Passionate about industry growth our partner network brings together what's needed to bring you to market.
Contact
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Montreal,QC
514 654 0184
514 654 0184
info@cbdstrategygroup.com
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THRIVE INSIDE THE BOX

Commercial Marketing | Business Development | Design Thinking

MISSION

What We Know

Grey Zones, Emerging Markets & Unchartered Territory

How We Help

Strategy, Marketing, Communications, Products

SERVICES

Eventually, Everything Connects...

Brand Strategy

Strategic Consulting

Product Strategy

Business Plan Development

Strategic Communication Planning

Trade Marketing

APPROACH

We are your Cannabis API. We plug into your partners and process to help you cultivate a connected, compliant, and competitive commercial approach.

THE SESSION

BARCODE BRANDING

C.E.L.L.S

Upcoming Events

We are delighted to be a part of the global cannabis conversation!

HUMAN RIGHTS DEPARTMENT WEBINAR

Modern Slavery and Cannabis - A sector opportunity

O'CANNABIZ 2020

Extraction as the lynchpin for cannabis consumer packaged goods

Past Events

Check out our journey as we rolled along side industry experts to help brands thrive inside the box of cannabis regulations.

LIFT EXPO

GROWUP

CANNABIS & HEMP EXPO

LIFT EXPO

THE WEED CONFERENCE

CBD STRATEGY GROUP SEMINAR

MCGILL UNIVERSITY

CANNABIS & HEMP EXPO

LIFT EXPO

O'CANNABIZ CONFERENCE

CANNABISFEST

MJBIZCON INT'L

CANNABIS AND HEMP EXPO

ALBION FISHERIES FOOD TRENDS EVENT

EXPO CANNABIS MTL

JEWISH CHAMBER OF COMMERCE

CANNABIS AND HEMP EXPO

LIFT EXPO

LIFT EXPO

CBD STRATEGY GROUP BCFPA EVENT

FUTURE STRATEGIES

CANNABIS CAPSTONE

O'CANNABIZ CONFERENCE

O'CANNABIZ CONFERENCE

LIFT EXPO

SAGARD HOLDINGS PRIVATE ECOSYSTEM

CERCLE FINANCE DU QUEBEC

CTAQ

QUEBEC COLLABORATION

CANEX JAMAICA

NICI RETREAT

BARREAU DU QUEBEC

LIFT EXPO

CANNABIS FORWARD

CANNABIS FORWARD

MEDCANN CANNABISWORLD FORUM

Press & Media

Our thoughts and contributions on what's happening in cannabis.

Part 1 of a 3-part series on branding and marketing

A trip to the Ontario Cannabis Store

Montreal Weed Conference Explores Opportunities in Cannabis Industry

Flower Power- Canada's New Hemp Rules Boost CBD Production

Sorry, hemp based CBD still isn't legal in Canada

High Canada

Hemp Industry Daily

Women in the Cannabis Business

Assessing the ‘Pot’entials

The Ontology of the Partnership Model at Cannabis Expo Montreal

The future is female friendly

O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )

Business of Cannabis - Live on the 4:19 with Jenn Larry

Partners

MEDCANN CANNABIS
WORLD FORUM