THRIVE INSIDE THE BOX
Communication Architecture | Brand Development | Design Thinking
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries such as Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling and Technology. Our mission is to help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position.
What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Canada.
How We Help
Marketing & Communications
We architect solutions enabling you to create value before you even break ground. Together we will navigate the conversations that occur across stakeholders, shareholders, customers, consumers, partners, patients, professionals, community and employees.
Eventually, Everything Connects...
Define purpose and establish a platform so you can create greater value for your overall brand.
Reach your audience using communication channels that return on both marketing and sales investments.
Connect the right dots across the reality of your landscape, with end to end insights, research and support that help you make key brand, business, and marketing decisions.
From transformation to integration, maximize your business benefits through information and technology-focused initiatives.
Focus on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts.
Align sales & marketing to increase brand demand with wholesale, distributor, and retail customers.
Logical, imaginative, intuitive, on-brand, on-point, and really, really good.
Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.
Help brands cultivate “truth-based content”
so they can stay connected and competitive.
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, The Session will help your brand cultivate a plan that ensures alignment between your sales goals and marketing opportunities.
Data as content + Market intelligence = Removal of subjectivity from your brand conversation. This will improve content effectiveness and use, while saving your brand effort and money.
Communication Enablement Leveraging Life Statistics: We create communication cells for useable brand data and insights. These structures allow for speed, agility and volume when communicating across multiple channels in regulated markets.
We are so excited to continue being a part of the conversation!
Montreal October 2018
Build your brand and be ready for the arrival of new products
EXPO CANNABIS MTL
Toronto August 2018
CBD and Hemp - A Global View
We've been chatting it up along side industry experts. We hope our contribution has helped brands thrive inside the box of cannabis regulations.
Toronto, May 2017
Branding and Marketing Business Day
Niagra Falls, October 2017
When National Branding Hits The Biz
CANNABIS & HEMP EXPO
Ottawa, October 2017
Thrive Inside the Box: How to brand and market within the cannabis act
Vancouver, January 2018
Vice & Medicine: The broader educational conversation
THE WEED CONFERENCE
Montreal, March 2018
Keynote / Panelist
Understanding the Business of Cannabis
GLOBAL VISION SEMINAR
Moderator/PanelistPackaging Compliance for Cannabis
Montreal, March 2018Guest Speaker
Introduction to the Business of Cannabis
Calgary, April 2018
Navigating Alberta Retail
Toronto, May 2018
Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas
Toronto, June 2018
Navigating the data at the intersection of Vice and Medicine
Montreal, July 2018
AMA:B2C Cannabis and Technology
Quebec and Cannabis
Press & Media
Our thoughts and contributions on what's happening in cannabis.
Part 1 of a 3-part series on branding and marketing
Part 2 of a 3-part series on branding and marketing
Part 3 of a 3-part series on branding and marketing
A trip to the Ontario Cannabis Store
Ottawa unveils 400-page rulebook for participation in legal marijuana industry
Montreal Weed Conference Explores Opportunities in Cannabis Industry
Medical Marijuana Tragically Hip Partnership
Flower Power- Canada's New Hemp Rules Boost CBD Production
Sorry, hemp based CBD still isn't legal in Canada
Translation is not a strategy
Hemp Industry Daily
Women in the Cannabis Business
Bonded by a passion for industry growth and experience in making it happen, our partner network brings together what you need to make it matter!
For over 12 years, Montreal based, C3 Events has been designing and executing live events for the world’s largest and most prominent companies across the country, throughout the US and around the globe.
For over 15 years, Dept. of Media has offered full service video production and digital media to sport, lifestyle and entertainment clients. The company has operations based in New York and Toronto
© CBD STRATEGY GROUP 2018