MISSION
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries such as Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail. In addition to our regulatory experience, we have worked in product development across the Food and Beverage industries. Our mission is to help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position.
What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Canada.
How We Help
Marketing & Communications
We architect solutions enabling you to create value before you even break ground. Together we will navigate the conversations across Cannabis, Hemp, CBD and all the other areas of importance across stakeholders, shareholders, customers, consumers, partners, patients, professionals, community and employees.
APPROACH
Help brands cultivate “truth-based content”
so they can stay connected and competitive.
THE SESSION
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, The Session will help your brand cultivate a plan that ensures alignment between your sales goals and marketing opportunities.
BARCODE BRANDING
Data as content + Market intelligence = Removal of subjectivity from your brand conversation. This will improve content effectiveness and use, while saving your brand effort and money.
C.E.L.L.S
Communication Enablement Leveraging Life Statistics: We create communication cells for useable brand data and insights. These structures allow for speed, agility and volume when communicating across multiple channels in regulated markets.
Press & Media
Our thoughts and contributions on what's happening in cannabis.
Part 1 of a 3-part series on branding and marketing
Part 2 of a 3-part series on branding and marketing
Part 3 of a 3-part series on branding and marketing
Canada Passes Adult-Use Legalization Bill with Tight Advertising RestrictionsA trip to the Ontario Cannabis Store
Ottawa unveils 400-page rulebook for participation in legal marijuana industry
Company tightropes federal pot law with Aurora Illumination concert series
https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html
Montreal Weed Conference Explores Opportunities in Cannabis Industry
Flower Power- Canada's New Hemp Rules Boost CBD Production
Sorry, hemp based CBD still isn't legal in Canada
High Canada
Women in the Cannabis Business
Assessing the ‘Pot’entials
Partners
Bonded by a passion for industry growth and experience in making it happen, our partner network brings together what you need to make it matter!
For over 12 years, Montreal based, C3 Events has been designing and executing live events for the world’s largest and most prominent companies across the country, throughout the US and around the globe.
For over 15 years, Dept. of Media has offered full service video production and digital media to sport, lifestyle and entertainment clients. The company has operations based in New York and Toronto
