CBD Strategy Group

THRIVE INSIDE THE BOX
Communication Architecture | Brand Development | Design Thinking
MISSION
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries such as Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail. In addition to our regulatory experience, we have worked in product development across the Food and Beverage industries.

Our mission is to help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position.

What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Canada.
How We Help
Marketing & Communications
We architect solutions enabling you to create value before you even break ground. Together we will navigate Cannabis, Hemp, CBD and all the other areas of importance across stakeholders, shareholders, customers, investors, consumers, partners, patients, professionals, community and employees.
SERVICES
Eventually, Everything Connects...

Brand Strategy
Define purpose and establish a platform so you can create greater value for your overall brand.
Communication Planning
Reach your audience using communication channels that return on both marketing and sales investments.
Consulting
Connect the right dots across the reality of your landscape, with end to end insights, research and support that help you make key brand, business, and marketing decisions.
Business Plan Development
The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market!
Content Marketing
Focus on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts.
Trade Marketing
Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers.
Product Strategy
Develop product suites and line extensions that are based on the science of cannabis. Understand cannabinoids, terpenes, costing, logistics, benefits and the formats that will help you target your audience.
Event Planning
Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.
APPROACH
We are your Cannabis API. We plug into your partners and process to help you cultivate “truth-based content” to stay connected, compliant, and competitive.

THE SESSION
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, The Session will help your brand cultivate a plan that ensures alignment between your sales goals and marketing opportunities.
BARCODE BRANDING
Data as content + Market intelligence = Removal of subjectivity from your brand conversation. This will improve content effectiveness and use, while saving your brand effort and money.
C.E.L.L.S
Communication Enablement Leveraging Life Statistics: We create communication cells for useable brand data and insights. These structures allow for speed, agility and volume when communicating across multiple channels in regulated markets.
Upcoming Events
We are so excited to continue being a part of the conversation!
NiCi Retreat
Key Note Speaker
Las Vegas, Nevada
October 2nd, 2019

CANNABIS BUSINESS ITALIA
Key Note Speaker
Rome, Italy
October 16 & 17, 2019
Past Events
We've been chatting it up along side industry experts. We hope our contribution has helped brands thrive inside the box of cannabis regulations.
LIFT EXPO
Toronto, May 2017
Panelist
Branding and Marketing Business Day
GROWUP
Niagra Falls, October 2017
Panelist
When National Branding Hits The Biz
CANNABIS & HEMP EXPO
Ottawa, October 2017
Keynote Speaker
Thrive Inside the Box: How to brand and market within the cannabis act
LIFT EXPO
Vancouver, January 2018
Moderator/Panelist
Vice & Medicine: The broader educational conversation
THE WEED CONFERENCE
Montreal, March 2018
Keynote / Panelist
Understanding the Business of Cannabis
GLOBAL VISION SEMINAR
Montreal, March 2018
Moderator/Panelist
Packaging Compliance for Cannabis
MCGILL UNIVERSITY
Montreal, March 2018
Guest Speaker
Introduction to the Business of Cannabis
CANNABIS & HEMP EXPO
Calgary, April 2018
Moderator
Navigating Alberta Retail
LIFT EXPO
Toronto, May 2018
Panelist
Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas
O'CANNABIZ CONFERENCE
Toronto, June 2018
Moderator
Navigating the data at the intersection of Vice and Medicine
CANNABISFEST
Montreal, July 2018
Moderator
AMA:B2C Cannabis and Technology
Panelist
Quebec and Cannabis
MJBIZCON INT'L
Toronto August 2018
Panelist
CBD and Hemp - A Global View
CANNABIS AND HEMP EXPO
Vancouver, September 2018
Panelist
Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market
ALBION FISHERIES FOOD TRENDS EVENT
Vancouver, October 2018
Guest Speaker
Cannabis Trends 2019

EXPO CANNABIS MTL
Montreal October 2018
Speaker
Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine
JEWISH CHAMBER OF COMMERCE
Montreal November 2018
Moderator and Co-chair
A Blunt conversation on the business of cannabis
CANNABIS AND HEMP EXPO
Ottawa November 2018
Panelist
Women & Cannabis What's Out There for Me?
LIFT EXPO
Vancouver January 2019
Moderator
Hot Trend of 2019: Collaboration
LIFT EXPO
Vancouver January 2019
Moderator
The Impact Of Cannabis Extraction
CBD STRATEGY GROUP EVENT
Vancouver January 2019
Panelist
Getting Shelf Ready: Navigating the Future of Edibles, Topicals and the future of CPG
FUTURE STRATEGIES
UK January 2019
Breakfast Presenter
Host Roundtable
Commercial Marketing Strategies and the Future of Extracts
CANNABIS CAPSTONE
London March 2019
Ivey Business School Masterclass Educational Event
O'CANNABIZ
Toronto April 2019
State of the Industry: Gains and Growing Pains
O'CANNABIZ
Toronto April 2019
Extraction Explosion: Taking Cannabis to the next level
Press & Media
Our thoughts and contributions on what's happening in cannabis.

Part 1 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-develop-maintain-compliant-innovative-brand

Part 2 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-effectively-use-communications-content-marketing

Part 3 of a 3-part series on branding and marketing
http://www.cannabisbusinesstimes.com/article/building-a-brand-how-to-leverage-digital-branding-marketing

Canada Passes Adult-Use Legalization Bill with Tight Advertising Restrictions
http://www.cannabisbusinesstimes.com/article/canada-legalization-bill-tight-advertising-restrictions/

A trip to the Ontario Cannabis Store
https://www.theleafnews.com/news/leaflet-march-9-2018-a-trip-to-the-Ontario-Cannabis-Store-476404783.html

Ottawa unveils 400-page rulebook for participation in legal marijuana industry

https://www.theleafnews.com/news/ottawa-unveils-400-page-rulebook-for-participation-in-legal-marijuana-industry-486739461.html

Company tightropes federal pot law with Aurora Illumination concert series
https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html

Montreal Weed Conference Explores Opportunities in Cannabis Industry
http://montrealgazette.com/business/local-business/montreal-weed-conference-explores-opportunities-in-cannabis-industry

Medical Marijuana Tragically Hip Partnership
http://www.cbc.ca/news/canada/toronto/medical-marijuana-tragically-hip-partnership

Flower Power- Canada's New Hemp Rules Boost CBD Production
https://hempindustrydaily.com/flower-power-canadas-new-hemp-rules-boost-cbd-production-limits-remain/
Sorry, hemp based CBD still isn't legal in Canada
http://hempster.co/news-and-education/sorry-hemp-based-cbd-still-isnt-legal-canada/
High Canada
https://www.youtube.com/watch?v=xkYfB6TpyAs&sns=emHigh Canada

Translation is not a strategy
https://issuu.com/highcanadamagazine/docs/june__32_issue_of_high_canada_2018_
Hemp Industry Daily
https://hempindustrydaily.com/ontario-moves-to-take-hemp-out-of-marijuana-regulations-setting-up-canada-hemp-wave/
Women in the Cannabis Business
https://globalnews.ca/video/4320158/women-in-the-cannabis-business
Assessing the ‘Pot’entials
http://impactmagazine.ca/health/health-wellness/assessing-the-potentials/
The Ontology of the Partnership Model at Cannabis Expo Montreal
https://medium.com/@shivalisapaul/the-ontology-of-the-partnership-model-at-cannabis-expo-montreal-7b20afaa30d8
The future is female friendly
https://www.instagram.com/p/BmEWjy5BGfo/
O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )
https://www.youtube.com/watch?v=cUT92ygfjZU&feature=youtu.be
Business of Cannabis - Live on the 4:19 with Jenn Larry
https://getdialog.am/explore/bd25e243-9491-f0c0-97be-a2f485f9c4cc

Thrive Inside the Box: Building a Cannabis Brand in a Regulated Market
https://botaniqmag.com/2019/01/thrive-inside-the-box-building-a-brand-within-a-regulated-cannabis-market/
T here's no way cannabis can do this, says Quebec Campaign
https://www.theleafnews.com/news/leaflet-Theres-no-way-cannabis-can-do-this-says-Quebec-505371541.html
Partners
Bonded by a passion for industry growth and experience in making it happen, our partner network brings together what you need to make it matter!
Contact
..
Montreal,QC
Toronto, ON
Vancouver, BC
514 654 0184
514 654 0184
info@cbdstrategygroup.com
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THRIVE INSIDE THE BOX

Communication Architecture | Brand Development | Design Thinking

MISSION

What We Know

Grey Zones, Emerging Markets & Unchartered Territory

How We Help

Marketing & Communications

SERVICES

Eventually, Everything Connects...

Brand Strategy

Communication Planning

Consulting

Business Plan Development

Content Marketing

Trade Marketing

Product Strategy

Event Planning

APPROACH

We are your Cannabis API. We plug into your partners and process to help you cultivate “truth-based content” to stay connected, compliant, and competitive.

THE SESSION

BARCODE BRANDING

C.E.L.L.S

Upcoming Events

We are so excited to continue being a part of the conversation!

NiCi Retreat

Key Note Speaker

CANNABIS BUSINESS ITALIA

Key Note Speaker

Past Events

We've been chatting it up along side industry experts. We hope our contribution has helped brands thrive inside the box of cannabis regulations.

LIFT EXPO

GROWUP

CANNABIS & HEMP EXPO

LIFT EXPO

THE WEED CONFERENCE

GLOBAL VISION SEMINAR

MCGILL UNIVERSITY

CANNABIS & HEMP EXPO

LIFT EXPO

O'CANNABIZ CONFERENCE

CANNABISFEST

MJBIZCON INT'L

CANNABIS AND HEMP EXPO

ALBION FISHERIES FOOD TRENDS EVENT

EXPO CANNABIS MTL

JEWISH CHAMBER OF COMMERCE

CANNABIS AND HEMP EXPO

LIFT EXPO

LIFT EXPO

CBD STRATEGY GROUP EVENT

FUTURE STRATEGIES

CANNABIS CAPSTONE

O'CANNABIZ

O'CANNABIZ

Press & Media

Our thoughts and contributions on what's happening in cannabis.

Part 1 of a 3-part series on branding and marketing

A trip to the Ontario Cannabis Store

Montreal Weed Conference Explores Opportunities in Cannabis Industry

Flower Power- Canada's New Hemp Rules Boost CBD Production

Sorry, hemp based CBD still isn't legal in Canada

High Canada

Hemp Industry Daily

Women in the Cannabis Business

Assessing the ‘Pot’entials

The Ontology of the Partnership Model at Cannabis Expo Montreal

The future is female friendly

O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )

Business of Cannabis - Live on the 4:19 with Jenn Larry

Thrive Inside the Box: Building a Cannabis Brand in a Regulated Market

There's no way cannabis can do this, says Quebec Campaign

Partners

Bonded by a passion for industry growth and experience in making it happen, our partner network brings together what you need to make it matter!

Contact

..

T here's no way cannabis can do this, says Quebec Campaign