• THRIVE INSIDE THE BOX

      Communication Architecture | Brand Development | Design Thinking

       

    • MISSION

      Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries such as Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail. In addition to our regulatory experience, we have worked in product development across the Food and Beverage industries.

       

      Our mission is to help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position.

       

      What We Know

      Grey Zones, Emerging Markets & Unchartered Territory

      Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Canada.

      How We Help

      Marketing & Communications

      We architect solutions enabling you to create value before you even break ground. Together we will navigate Cannabis, Hemp, CBD and all the other areas of importance across stakeholders, shareholders, customers, investors, consumers, partners, patients, professionals, community and employees.

    • SERVICES

      Eventually, Everything Connects...

      Brand Strategy

      Define purpose and establish a platform so you can create greater value for your overall brand.

      Communication Planning

      Reach your audience using communication channels that return on both marketing and sales investments.

      Consulting

      Connect the right dots across the reality of your landscape, with end to end insights, research and support that help you make key brand, business, and marketing decisions.

      Business Plan Development

      The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market!

      Content Marketing

      Focus on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts.

      Trade Marketing

      Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers.

      Product Strategy

      Develop product suites and line extensions that are based on the science of cannabis. Understand cannabinoids, terpenes, costing, logistics, benefits and the formats that will help you target your audience.

      Event Planning

      Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.

    • APPROACH

      We are your Cannabis API. We plug into your partners and process to help you cultivate “truth-based content” to stay connected, compliant, and competitive.

      THE SESSION

      Designed to connect Brand Stakeholders, Business Objectives and Market Realities, The Session will help your brand cultivate a plan that ensures alignment between your sales goals and marketing opportunities.

      BARCODE BRANDING

      Data as content + Market intelligence = Removal of subjectivity from your brand conversation. This will improve content effectiveness and use, while saving your brand effort and money.

      C.E.L.L.S

      Communication Enablement Leveraging Life Statistics: We create communication cells for useable brand data and insights. These structures allow for speed, agility and volume when communicating across multiple channels in regulated markets.

    • Upcoming Events

      We are so excited to continue being a part of the conversation!

      GETTING SHELF READY

      Join CBD Strategy Group Inc., in association with BCFPA, for an amazing morning as we navigate the Cannabis industry for shelf readiness. Our panel of experts will help us take a deeper look into the future of Cannabis Edibles, Consumables, and Consumer Packaged Goods.

      Date and Time: JAN 22nd, 2019 8:30am - noon.

      Location: Waterview Special Event Space 1661 Granville St, Vancouver

      THRIVE INSIDE THE BOX "BOXED" BREAKFAST INCLUDED

      CANNABIS & FITNESS

      Accessing your 'POT'ENTIAL with Christina Michael

      Date : December 2018

      Location: Vancouver

       

    • Past Events

      We've been chatting it up along side industry experts. We hope our contribution has helped brands thrive inside the box of cannabis regulations.

    • LIFT EXPO

      Toronto, May 2017

      Panelist

      Branding and Marketing Business Day

      GROWUP

      Niagra Falls, October 2017

      Panelist

      When National Branding Hits The Biz

      CANNABIS & HEMP EXPO

      Ottawa, October 2017

      Keynote Speaker

      Thrive Inside the Box: How to brand and market within the cannabis act

      LIFT EXPO

      Vancouver, January 2018

      Moderator/Panelist

      Vice & Medicine: The broader educational conversation

      THE WEED CONFERENCE

      Montreal, March 2018

      Keynote / Panelist

      Understanding the Business of Cannabis

      GLOBAL VISION SEMINAR

      Montreal, March 2018

      Moderator/Panelist
      Packaging Compliance for Cannabis

      MCGILL UNIVERSITY

      Montreal, March 2018
      Guest Speaker

      Introduction to the Business of Cannabis

      CANNABIS & HEMP EXPO

      Calgary, April 2018

      Moderator

      Navigating Alberta Retail

      LIFT EXPO

      Toronto, May 2018

      Panelist

      Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas

      O'CANNABIZ CONFERENCE

      Toronto, June 2018

      Moderator

      Navigating the data at the intersection of Vice and Medicine

      CANNABISFEST

      Montreal, July 2018

      Moderator

      AMA:B2C Cannabis and Technology

      Panelist

      Quebec and Cannabis

      MJBIZCON INT'L

      Toronto August 2018

      Panelist

      CBD and Hemp - A Global View

      CANNABIS AND HEMP EXPO

      Vancouver, September 2018

      Panelist

      Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market

      ALBION FISHERIES FOOD TRENDS EVENT

      Vancouver, October 2018

      Guest Speaker

      Cannabis Trends 2019

       

      EXPO CANNABIS MTL

      Montreal October 2018

      Speaker

      Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine

      JEWISH CHAMBER OF COMMERCE

      Montreal November 2018

      Moderator and Co-chair

      A Blunt conversation on the business of cannabis

    • CANNABIS AND HEMP EXPO

      Ottawa November 2018

      Panelist

      Women & Cannabis What's Out There for Me?

    • Press & Media

      Our thoughts and contributions on what's happening in cannabis.

      Cannabis Business Times, Jenn Larry

      Part 1 of a 3-part series on branding and marketing

      http://www.cannabisbusinesstimes.com/article/building-a-brand-develop-maintain-compliant-innovative-brand

       

      Part 2 of a 3-part series on branding and marketing

      http://www.cannabisbusinesstimes.com/article/building-a-brand-effectively-use-communications-content-marketing

       

      Part 3 of a 3-part series on branding and marketing

      http://www.cannabisbusinesstimes.com/article/building-a-brand-how-to-leverage-digital-branding-marketing

       

      Canada Passes Adult-Use Legalization Bill with Tight Advertising Restrictions

      http://www.cannabisbusinesstimes.com/article/canada-legalization-bill-tight-advertising-restrictions/

       

      Winnipeg Free Press, Jenn Larry

      A trip to the Ontario Cannabis Store

      https://www.theleafnews.com/news/leaflet-march-9-2018-a-trip-to-the-Ontario-Cannabis-Store-476404783.html

       

      Ottawa unveils 400-page rulebook for participation in legal marijuana industry

       

      https://www.theleafnews.com/news/ottawa-unveils-400-page-rulebook-for-participation-in-legal-marijuana-industry-486739461.html

       

      Company tightropes federal pot law with Aurora Illumination concert series

      https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html

       

       

      The Gazette, Jenn Larry

      Montreal Weed Conference Explores Opportunities in Cannabis Industry

      http://montrealgazette.com/business/local-business/montreal-weed-conference-explores-opportunities-in-cannabis-industry

       

      Medical Marijuana Tragically Hip Partnership

      http://www.cbc.ca/news/canada/toronto/medical-marijuana-tragically-hip-partnership

       

      MJ BizDaily, Jenn Larry

      Flower Power- Canada's New Hemp Rules Boost CBD Production

      https://hempindustrydaily.com/flower-power-canadas-new-hemp-rules-boost-cbd-production-limits-remain/

      Hempster, Jenn Larry

      Sorry, hemp based CBD still isn't legal in Canada

      http://hempster.co/news-and-education/sorry-hemp-based-cbd-still-isnt-legal-canada/

      Translation is not a strategy

      High Canada

      https://www.youtube.com/watch?v=xkYfB6TpyAs&sns=emHigh Canada

       

      Translation is not a strategy

      https://issuu.com/highcanadamagazine/docs/june__32_issue_of_high_canada_2018_

      Hemp Industry Daily, Jenn Larry

      Hemp Industry Daily

      https://hempindustrydaily.com/ontario-moves-to-take-hemp-out-of-marijuana-regulations-setting-up-canada-hemp-wave/

      Women in the Cannabis Business, Jenn Larry

      Women in the Cannabis Business

      https://globalnews.ca/video/4320158/women-in-the-cannabis-business

      Assessing the ‘Pot’entials

      Assessing the ‘Pot’entials

      http://impactmagazine.ca/health/health-wellness/assessing-the-potentials/

      The Ontology of the Partnership Model at Cannabis Expo Montreal

      The Ontology of the Partnership Model at Cannabis Expo Montreal

      https://medium.com/@shivalisapaul/the-ontology-of-the-partnership-model-at-cannabis-expo-montreal-7b20afaa30d8

      The Ontology of the Partnership Model at Cannabis Expo Montreal

      The future is female friendly

      https://www.instagram.com/p/BmEWjy5BGfo/

      O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018

      O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )

      https://www.youtube.com/watch?v=cUT92ygfjZU&feature=youtu.be

      Business of Cannabis Live on the 4:19 with Jenn Larry

      Business of Cannabis - Live on the 4:19 with Jenn Larry

      https://getdialog.am/explore/bd25e243-9491-f0c0-97be-a2f485f9c4cc

       

    • Partners

      Bonded by a passion for industry growth and experience in making it happen, our partner network brings together what you need to make it matter!

      For over 12 years, Montreal based, C3 Events has been designing and executing live events for the world’s largest and most prominent companies across the country, throughout the US and around the globe.

       

      For over 15 years, Dept. of Media has offered full service video production and digital media to sport, lifestyle and entertainment clients. The company has operations based in New York and Toronto

    • Contact

      ..

      Montreal,QC
      Toronto, ON
      Vancouver, BC
      514 654 0184
      514 654 0184
      info@cbdstrategygroup.com
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