
THRIVE INSIDE THE BOX
Your Go-To-Market Brand Partner for High Return.
WHO WE ARE
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our domestic and international expertise comes from over 20 years working across egulated and disrupted industries including: Music, Tobacco, Natural Health Products, Pharmaceutical, Fashion, Online Gambling, Technology and Retail.
We help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position. Our whole lives we are told to think outside of the box, which assumes there is a box. At CBD Strategy Group we believe business success comes from learning how to thrive inside of it.
What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Legal and Emerging Markets.
How We Help
Strategy, Marketing, Communications, Products
We enable you to create strategic solutions that drive market value. Together we will navigate everything that impacts the world of commercial cannabis. From cannabis to hemp to CBD and extracts, we ensure your business has the ability to optimize operations, while creating products that matter to the market.
SERVICES
Eventually, Everything Connects...
Brand Strategy
Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.
Strategic Planning
In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Whether global or local, we provide market insights and solutions that help brands make critical business, market and commercial marketing decisions.
Product Strategy
Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.
Business Plan Development
The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and policy all work together across medical, adult-use, wellness & industrial cannabis spaces.
Communication Planning
We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.
B2B & B2C Marketing
Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.
EVENTS
We've rolled along side industry experts to help educate and support community and industry alike.
LIFT EXPO
Toronto, May 2017
Panelist
Branding and Marketing Business Day
GROWUP
Niagra Falls, October 2017
Panelist
When National Branding Hits The Biz
CANNABIS & HEMP EXPO
Ottawa, October 2017
Keynote Speaker
Thrive Inside the Box: How to brand and market within the cannabis act
LIFT EXPO
Vancouver, January 2018
Moderator/Panelist
Vice & Medicine: The broader educational conversation
THE WEED CONFERENCE
Montreal, March 2018
Keynote / Panelist
Understanding the Business of Cannabis
CBD STRATEGY GROUP SEMINAR
Montreal, March 2018
Moderator/Panelist
Packaging Compliance for Cannabis with Global VisionMCGILL UNIVERSITY
Montreal, March 2018
Guest SpeakerIntroduction to the Business of Cannabis
CANNABIS & HEMP EXPO
Calgary, April 2018
Moderator
Navigating Alberta Retail
LIFT EXPO
Toronto, May 2018
Panelist
Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas
O'CANNABIZ CONFERENCE
Toronto, June 2018
Moderator
Navigating the data at the intersection of Vice and Medicine
CANNABISFEST
Montreal, July 2018
Moderator
AMA:B2C Cannabis and Technology
Panelist
Quebec and Cannabis
MJBIZCON INT'L
Toronto August 2018
Panelist
CBD and Hemp - A Global View
CANNABIS AND HEMP EXPO
Vancouver, September 2018
Panelist
Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market
ALBION FISHERIES FOOD TRENDS EVENT
Vancouver, October 2018
Guest Speaker
Cannabis Trends 2019
EXPO CANNABIS MTL
Montreal October 2018
Speaker
Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine
JEWISH CHAMBER OF COMMERCE
Montreal November 2018
Moderator and Co-chair
A Blunt conversation on the business of cannabis
CANNABIS AND HEMP EXPO
Ottawa November 2018
Panelist
Women & Cannabis What's Out There for Me?
LIFT EXPO
Vancouver January 2019
Moderator
Hot Trend of 2019: Collaboration
LIFT EXPO
Vancouver January 2019
Moderator
The Impact Of Cannabis Extraction
CBD STRATEGY GROUP BCFPA EVENT
Vancouver January 2019
Panelist
Getting Shelf Ready: Navigating the Future of Edibles, Topicals and the future of CPG
FUTURE STRATEGIES
UK January 2019
Breakfast Presenter
Host Roundtable
Commercial Marketing Strategies and the Future of Extracts
CANNABIS CAPSTONE
London March 2019
Keynote
Ivey Business School Masterclass Educational Event
O'CANNABIZ CONFERENCE
Toronto April 2019
Moderator
State of the Industry: Gains and Growing Pains
O'CANNABIZ CONFERENCE
Toronto April 2019
Moderator
Extraction Explosion: Taking Cannabis to the next level
LIFT EXPO
Toronto, June 2019
Panelist
Blissco Stage
What is Quality?
SAGARD HOLDINGS PRIVATE ECOSYSTEM
Montreal June, 2019
Panelist / Moderator
The value of cannabis beyond the bottomline
CERCLE FINANCE DU QUEBEC
Ste-Foy, September 2019
Panelist
Colloque Femmes en finance - Le cannabis : Des opportunités d’affaire insoupçonnées
CTAQ
La Prairie, September 2019
Panelist
Un chausson au pot avec ça ?
QUEBEC COLLABORATION
Montreal, September 2019
Co-organizer
Back in Session with Quebec's Cannabis Associations
CANEX JAMAICA
Montego Bay, September 2019
Panelist
Business Bootcamp
NICI RETREAT
Las Vegas, October 2019
Keynote Speaker
Thrive Inside the Box - Building brands for a regulated market
BARREAU DU QUEBEC
Montreal October 11, 2019
Panelist
Journee de formation sur le cannabis
LIFT EXPO
Vancouver January 2020
Emcee and Moderator
Consumer Day
CANNABIS FORWARD
Montreal February 2020
Co-organizer
Quebec public funding for cannabis research therapeutic purposes.
CANNABIS FORWARD
Virtual September 2020
Panelist
Quebec 2.0 - Myths, Challenges, and Stigmas of Success.
MEDCANN CANNABIS
WORLD FORUM
Virtual - Malta
October 2020
Moderator
Prohibitive Licensing Fees
FACULTY OF LAW OXFORD UNIVERSITY
November 2020
Guest Speaker
Modern Slavery and Cannabis
KOREAN CANNABINOID ASSOCIATION
February 2020
Event Educator
Cannabis Business Workshop
LIFT BUSINESS DAY
Panelist
Toronto, ON
2021
Business Day - Regulatory 360
LIFT EXPO
Panelist
Toronto, ON
2023
ESG & Cannabis
MEDIA
Our contribution on how to navigate this crazy sector of cannabis and hemp.
Cannabis Business Times
The Leaf Cannabis News
A trip to the Ontario Cannabis Store
Ottawa unveils 400-page rulebook for participation in legal marijuana industry
Company tightropes federal pot law with Aurora Illumination concert series
https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html
Marijuana Business Daily
Business of Cannabis
Contact
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