• THRIVE INSIDE THE BOX

    Commercial Marketing | Business Development | Design Thinking

     

  • MISSION

     

     

    Help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position. Our whole lives we are told to think outside of the box, which assumes there is a box.

    At CBD Strategy Group we believe business success comes from learning how to thrive inside of it.

     

    Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries including: Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail.

     

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    What We Know

    Grey Zones, Emerging Markets & Unchartered Territory

    Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Legal and Emerging Markets.

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    How We Help

    Strategy, Marketing, Communications, Products

    We enable you to create strategic solutions that drive market value. Together we will navigate everything that impacts the world of commercial cannabis. From cannabis to hemp to CBD and extracts, we ensure your business has the ability to optimize operations, while creating products that matter to the market.

  • SERVICES

    Eventually, Everything Connects...

    Brand Strategy

    Define purpose and establish a platform so you can create greater value for your overall brand. By developing a brand identity that inspires, you will be able to impact your employees, consumers, and the market.

    Strategic Consulting

    In this new and nascent industry, it is key to connect the right dots across the reality of your landscape. Whether global or local, we provide market insights and solutions that help brands make critical business, market and commercial marketing decisions.

    Product Strategy

    Create product suites and line extensions that are based on the science of cannabis and extraction. From CBD to THC and other cannabinoids and terpenes, we will help define a smart portfolio of cannabis consumer packaged goods that will help you delight your target audience.

    Business Plan Development

    The most important part of your business is a healthy bottom line. Develop a plan that includes future objectives and strategies for achieving them. This is your route to market, and it requires a clear understanding of how sales, marketing and policy all work together across medical, adult-use, wellness & industrial cannabis spaces.

    Communication Planning

    We call it the 3:1 conversation ratio. By focusing on creating and distributing valuable, relevant, and truth-based seed-to-consumption content that connects and converts, we will help you develop a narrative that works across multiple groups to deliver a seamless market discussion.

    Sales & Trade Marketing

    Align cultivation, operations, sales & marketing to increase brand demand with wholesale, distributor, and retail customers. Create experiences that educate, stimulate, and ultimately culminate in meaningful connections and next steps.

  • APPROACH

    We are your Cannabis API. We plug into your partners and process to help you cultivate a connected, compliant, and competitive commercial approach.

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    STRAT SESSION

    Designed to connect Brand Stakeholders, Business Objectives and Market Realities, these sessions will help you design a plan, ensuring alignment between your sales goals and market opportunities.

     

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    BARCODE BRANDING

    A sales and marketing approach that leverages brand as product.  Designed with a commercial focus in mind, this step helps set the course for price strategy, market penetration, audience segements, and product development.  

     

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    COMMUNITY COMMS

    In this final step high level brand conversations are identified to improve content effectiveness and use in regulated markets. Whether raising capital, influencing trade, or to driving sales with consumers, relevant and measurable messaging is critical to drive brand value and investment

     

  • Upcoming Events

    We are delighted to be a part of the global cannabis conversation!

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    REGULATORY 360 - BUSINESS DAY

    Has Canada established the neccessary standards and processes for a safer, legal, and prosperous cannabis market place

    Panelist

    Toronto, ON

    November 2021

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    HUMAN RIGHTS DEPARTMENT WEBINAR

    Modern Slavery and Cannabis - A sector opportunity

    Guest Speaker

    Oxford University

    November 2020

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    O'CANNABIZ 2020

    Extraction as the lynchpin for cannabis consumer packaged goods 

    Panelist

    Victoria, BC Canada

    2020

  • Past Events

    Over the past five years we've rolled along side industry experts to help brands thrive inside the box of cannabis regulations. 

  • LIFT EXPO

    Toronto, May 2017

    Panelist

    Branding and Marketing Business Day

    GROWUP

    Niagra Falls, October 2017

    Panelist

    When National Branding Hits The Biz

    CANNABIS & HEMP EXPO

    Ottawa, October 2017

    Keynote Speaker

    Thrive Inside the Box: How to brand and market within the cannabis act

    LIFT EXPO

    Vancouver, January 2018

    Moderator/Panelist

    Vice & Medicine: The broader educational conversation

    THE WEED CONFERENCE

    Montreal, March 2018

    Keynote / Panelist

    Understanding the Business of Cannabis

    CBD STRATEGY GROUP SEMINAR

    Montreal, March 2018

    Moderator/Panelist
    Packaging Compliance for Cannabis with Global Vision

    MCGILL UNIVERSITY

    Montreal, March 2018
    Guest Speaker

    Introduction to the Business of Cannabis

    CANNABIS & HEMP EXPO

    Calgary, April 2018

    Moderator

    Navigating Alberta Retail

    LIFT EXPO

    Toronto, May 2018

    Panelist

    Women & Cannabis: Obstacles, Opportunities, Risks & Stigmas

    O'CANNABIZ CONFERENCE

    Toronto, June 2018

    Moderator

    Navigating the data at the intersection of Vice and Medicine

    CANNABISFEST

    Montreal, July 2018

    Moderator

    AMA:B2C Cannabis and Technology

    Panelist

    Quebec and Cannabis

    MJBIZCON INT'L

    Toronto August 2018

    Panelist

    CBD and Hemp - A Global View

    CANNABIS AND HEMP EXPO

    Vancouver, September 2018

    Panelist

    Branding, Labeling and Compliance – Standing Out Under Heavy Regulations in the Legalized Market

    ALBION FISHERIES FOOD TRENDS EVENT

    Vancouver, October 2018

    Guest Speaker

    Cannabis Trends 2019

     

    EXPO CANNABIS MTL

    Montreal October 2018

    Speaker

    Thrive Inside the Box: How to navigate Cannabis branding at the intersection of vice and medicine

    JEWISH CHAMBER OF COMMERCE

    Montreal November 2018

    Moderator and Co-chair

    A Blunt conversation on the business of cannabis

  • CANNABIS AND HEMP EXPO

    Ottawa November 2018

    Panelist

    Women & Cannabis What's Out There for Me?

    LIFT EXPO

    Vancouver January 2019

    Moderator

    Hot Trend of 2019: Collaboration

    LIFT EXPO

    Vancouver January 2019

    Moderator

    The Impact Of Cannabis Extraction

    CBD STRATEGY GROUP BCFPA EVENT

    Vancouver January 2019

    Panelist

    Getting Shelf Ready: Navigating the Future of Edibles, Topicals and the future of CPG

     

  • FUTURE STRATEGIES

    UK January 2019

    Breakfast Presenter

    Host Roundtable

    Commercial Marketing Strategies and the Future of Extracts

    CANNABIS CAPSTONE

    London March 2019

    Keynote

    Ivey Business School Masterclass Educational Event

    O'CANNABIZ CONFERENCE

    Toronto April 2019

    Moderator

    State of the Industry: Gains and Growing Pains

    O'CANNABIZ CONFERENCE

    Toronto April 2019

    Moderator

    Extraction Explosion: Taking Cannabis to the next level

    LIFT EXPO

    Toronto, June 2019

    Panelist

    Blissco Stage

    What is Quality?

    SAGARD HOLDINGS PRIVATE ECOSYSTEM

    Montreal June, 2019

    Panelist / Moderator

    The value of cannabis beyond the bottomline

     

    CERCLE FINANCE DU QUEBEC

    Ste-Foy, September 2019

    Panelist

    Colloque Femmes en finance - Le cannabis : Des opportunités d’affaire insoupçonnées

    CTAQ

    La Prairie, September 2019

    Panelist

    Un chausson au pot avec ça ?

    QUEBEC COLLABORATION

    Montreal, September 2019

    Co-organizer

    Back in Session with Quebec's Cannabis Associations

    CANEX JAMAICA

    Montego Bay, September 2019

    Panelist

    Business Bootcamp

    NICI RETREAT

    Las Vegas, October 2019

    Keynote Speaker

    Thrive Inside the Box - Building brands for a regulated market

    BARREAU DU QUEBEC

    Montreal October 11, 2019

    Panelist

    Journee de formation sur le cannabis

    LIFT EXPO

    Vancouver January 2020

    Emcee and Moderator

    Consumer Day

    CANNABIS FORWARD

    Montreal February 2020

    Co-organizer

    Quebec public funding for cannabis research therapeutic purposes.

    CANNABIS FORWARD

    Virtual September 2020

    Panelist

    Quebec 2.0 - Myths, Challenges, and Stigmas of Success.

    MEDCANN CANNABIS

    WORLD FORUM

    Virtual - Malta

    October 2020

    Moderator

    Prohibitive Licensing Fees

  • Press & Media

    Our thoughts and contributions on what's happening in cannabis.

    The Ontology of the Partnership Model at Cannabis Expo Montreal

    The future is female friendly

    O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018

    O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )

    Business of Cannabis Live on the 4:19 with Jenn Larry

    Business of Cannabis - Live on the 4:19 with Jenn Larry

  • Partners

    Passionate about industry growth our partner network brings together what's needed to bring you to market.

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  • Contact

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