MISSION
Help brands thrive inside the box of cannabis regulations while maintaining great purpose, passion, and market position. Our whole lives we are told to think outside of the box, which assumes there is a box.
At CBD Strategy Group we believe business success comes from learning how to thrive inside of it.
Rooted in strategy we interconnect all areas of your business to develop a viable and scalable road to success. Our expertise comes from over 20 years working across regulated and disrupted industries including: Music, Tobacco, Pharmaceutical, Cosmeceutical, Online Gambling, Technology and Retail.
What We Know
Grey Zones, Emerging Markets & Unchartered Territory
Staying in control and understanding how to navigate the market is critical to ensure your brand is aligned with new legislation and regulations, surrounding cannabis cultivation, consumption and communications across Legal and Emerging Markets.
How We Help
Strategy, Marketing, Communications, Products
We enable you to create strategic solutions that drive market value. Together we will navigate everything that impacts the world of commercial cannabis. From cannabis to hemp to CBD and extracts, we ensure your business has the ability to optimize operations, while creating products that matter to the market.
APPROACH
We are your Cannabis API. We plug into your partners and process to help you cultivate a connected, compliant, and competitive commercial approach.
STRAT SESSION
Designed to connect Brand Stakeholders, Business Objectives and Market Realities, these sessions will help you design a plan, ensuring alignment between your sales goals and market opportunities.
BARCODE BRANDING
A sales and marketing approach that leverages brand as product. Designed with a commercial focus in mind, this step helps set the course for price strategy, market penetration, audience segements, and product development.
COMMUNITY COMMS
In this final step high level brand conversations are identified to improve content effectiveness and use in regulated markets. Whether raising capital, influencing trade, or to driving sales with consumers, relevant and measurable messaging is critical to drive brand value and investment
- Upcoming Events
We are delighted to be a part of the global cannabis conversation!
REGULATORY 360 - BUSINESS DAY
Has Canada established the neccessary standards and processes for a safer, legal, and prosperous cannabis market place
Panelist
Toronto, ON
November 2021
HUMAN RIGHTS DEPARTMENT WEBINAR
Modern Slavery and Cannabis - A sector opportunity
Guest Speaker
Oxford University
November 2020
O'CANNABIZ 2020
Extraction as the lynchpin for cannabis consumer packaged goods
Panelist
Victoria, BC Canada
2020
Press & Media
Our thoughts and contributions on what's happening in cannabis.
Part 1 of a 3-part series on branding and marketing
Part 2 of a 3-part series on branding and marketing
Part 3 of a 3-part series on branding and marketing
Canada Passes Adult-Use Legalization Bill with Tight Advertising Restrictions
A trip to the Ontario Cannabis Store
Ottawa unveils 400-page rulebook for participation in legal marijuana industry
Company tightropes federal pot law with Aurora Illumination concert series
https://www.theleafnews.com/news/they-got-their-brand-on-you-491106691.html
Montreal Weed Conference Explores Opportunities in Cannabis Industry
Flower Power- Canada's New Hemp Rules Boost CBD Production
Sorry, hemp based CBD still isn't legal in Canada
High Canada
Women in the Cannabis Business
Assessing the ‘Pot’entials
The Ontology of the Partnership Model at Cannabis Expo Montreal
The future is female friendly
O'Cannabits - Live from the Broom Closet at O'Cannabiz 2018 ( 58:49 - Navigating the Data )
Business of Cannabis - Live on the 4:19 with Jenn Larry
What Cannabis Products Should Retailers Carry
Partners
Passionate about industry growth our partner network brings together what's needed to bring you to market.
